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There are many definitions of marketing. The better definitions are focused upon customer orientation and the satisfaction of customer needs. Marketing has always been part of business, and it is a myth that it is purely a contemporary idea.
"Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others." --- Kotler and Armstrong (2010)
"Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others." --- Kotler and Armstrong (2010)
Boomerang Effect – Definition, Theory and Examples
The boomerang effect is the opposite or negative outcome of an attempted attitude change. It occurs when...
Guess What...... Survey System
The ultimate intention of any business is to increase sales and profit of the business. Business researc...
What is a Press Kit and How to create an efficient one?
What is a Press Kit? A press kit is also known as a media kit. It consists of all promotional material ab...
Calculate your Site Bounce Rate?
When a website is created for a brand, the main aim is to attract traffic on the website. The advertiser...
The Psychology of Color...
The Psychology of Color in Marketing and Branding The psychology of color as it relates to persuasion is...
5 Questions PR Pros Must Ask in a Crisis
Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a...
The customer lifecycle using CRM
Five steps to understand the customer lifecycle while using CLM CRM software.Understanding the ‘customer...
You Need a Brand Board
The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elemen...
When Linux antivirus lets you down: How to remove malware from a website manually
The detection rates of anti-malware and antivirus scanners varies considerably. Knowing how to manually s...
WordPress 5.6 May Break Sites on December 2020
WordPress 5.6 will make jQuery Migrate Helper Plugin "useless" which means some sites may break again.
Gettting Social Media Audience via Social Media Marketing
It takes time to have an engaging social media audience and you will probably have to wait for some time...
Online Marketing vs Marketing Online
These are two different concepts even if there's a close link between the 2. Build your Strategy, then en...