Our clients typically look at a variety of metrics that great content can drive. These metrics fall into short and long-term categories. Sometimes a client will know from past campaigns or other marketing initiatives how ‘valuable’ certain results (such as links) may be, sometimes this is something we help them evaluate over time. We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide. Some of the specific numbers we tend to report on include: