- WOMM – Word of Mouth Marketing 2026-07-30Post Views: 224 Word of Mouth, and the concept of marketing it, is certainly not a new idea. Yet, in this age of instant communication, mass media, and more media paths than ever before, the simple concept holds as much power as ever, if not more. In fact, as new forms of communication arise, marketers […]
- Why Marketing Plans Fail 2026-07-23Post Views: 294 Companies spend thousands of dollars and countless hours developing and implementing marketing strategies. Yet despite all that effort, many marketing plans fail to produce the results executives expected. Most marketing plans fail because they lack clear goals, don’t align with business objectives, or aren’t executed properly. Many businesses confuse tactics with strategy, […]
- Social Media Became a Search Engine: What Marketers Need to Know 2026-07-16Post Views: 336 Think about the last time you wanted to find a good restaurant in a suburb you don’t know that well. Or you were looking for a skincare product that actually works. Or you wanted to figure out which tradie to hire for a renovation. The traditional internet search engine is losing its […]
